The objective:
Imagine a Christmas campaign that not only made you feel good, it also did good for the community. That's exactly what Boots set out to achieve with their 2023 Christmas campaign on WeAre8.
The solution:
Boots leveraged the power of WeAre8’s fully completed video views and give-back media to really position the retailer as the feel good place to shop at Christmas. Complimenting their above the line media strategy Boots doubled down with WeAre8, building Boots ability to make an impact on the community, with a drive for donations to The Hygiene Bank, into the campaign DNA.
As well as donating 100,000 hygiene products to charity, Boots promoted The Hygiene Bank on WeAre8 across the festive season as part of the campaign creative. The campaign saw a share of Boots’ media spend on our game changing app go to charity and climate change solutions, as well as encourage citizens to do the same with the money they receive from every brand video watched.
The results:
Boots’ campaign had a significant impact on brand perception and engagement:
49%
wanted to find out more after watching
22%
were more likely to refer friends
22%
wanted to shop more at Boots
7%
agreed they were likely to purchase from Boots
+62%
increase in brand sentiment
4%
of the total media spend shared with The Hygiene Bank
