The objective:
Citroen is a car brand that cares and wanted to amplify their ongoing work with Impact Partners like the Big Issue and Band of Builders, but needed a like minded partner to bring their incredible community work to the forefront with a community geared to care about change.
The solution:
Across a nine month partnership, Citroen with WeAre8 brought the stories of four impact partners the automotive company works with to life, through the eyes of creators and well known identities, Jamie Jewitt and Camilla Thurlow, both huge advocates of purpose driven partnership.
Providing Citroen with not only content that could be served as paid advertising on WeAre8, but also powerful short and mid-form content that could live natively across a range of digital platforms, including the 8Stage on WeAre8.
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The results:
Citroen campaign had a significant impact on brand perception and engagement:
52%
agreed they wanted to find out more
22%
more likely to refer friends after watching
16%
more likely to book a test drive
69%
said they liked Citroen more after watching
+3%
points in citizens saying they feel ‘very positive’ about Citroen as a brand
100%
of digital media carbon neutralised in partnership with Ecologi
