The objective:
UK retailer, John Lewis, were looking for media partners to help them unveil the new Made With Care brand, a lifestyle label that combines “great design and desirable products while creating a platform for talented people who have grown up in the care system. The first product to hit the shelves was a fashionable tote bag designed by Michael Archibald, an 18-year old aspiring artist from Glasgow.
The solution:
John Lewis leveraged WeAre8’s community geared community to raise awareness of the new product with opt-in ads across a number of weeks. The bag was also natively integrated into the WeAre8 creator community, with sampling provided to offer creators the chance to integrate the tote into native content, but also put it in the hands of target customers.
The results:
The results speak for themselves. Not only did the Tote sell out, WeAre8 had people asking when they can buy more!
81%
of people said they felt positive towards John Lewis
55%
agreed they wanted to find out more
25%
more likely to refer friends after watching
15%
more likely to go in store and try
67%
said this shifted their perception of John Lewis after watching
100%
of digital media carbon neutralised in partnership with Ecologi
