The objective:
Raise awareness of Lenovo Asset Recovery Services and what can be recycled old electronics to save them going to landfill.
The solution:
Guaranteed fully completed video views in-app. Multiple short form creatives ranging between 15s-45s with bespoke questions to build robust insights.
The results:
The Boots advertising campaign on WeAre8 had a significant impact on the perception of and engagement with their brand, demonstrating remarkable outcomes:
42%
increased ESG oriented sales leads, vs target of 25%
4%
increase in brand awareness
8%
click-through rate
2.6
tonnes of C02 offset through carbon avoidance projects
1st
place for 'Technology, Responsible Consumption & Production' at the 2023 Shorty Impact Awards
1st
place for 'Best B2B Campaign' at the 2023 Mumbrella CommsCon
