The objective:
Promote the launch of the new-to-market Vertuo Creatista and Lattissima machines. Generating awareness for the new products and driving a desire for people to want to purchase, increasing consideration and understanding people's willingness to purchase a new machine.
The solution:
Nespresso leveraged the power of WeAre8’s fully-completed video views and give-back media to really position themselves as the no.1 coffee machine for coffee lovers at home. Complimenting their above-the-line media strategy, Nespresso doubled down with WeAre8, using multiple short-form creatives ranging between 6s-15s with bespoke questions to build robust insights and guaranteed fully completed video views in-app.
The results:
Nespresso’s campaign had a significant impact on brand perception and engagement:
85%
correctly identified Nespresso as the associated brand
74%
said they would consider Nespresso Vertuo for their next purchase
3%
click-through rate
11
tonnes of C02 offset through carbon avoidance projects
$1111.12
donated to Greening Australia
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The campaign helped to reinforce Nespresso’s ‘No Barista Required’ messaging
