The objective:
The Heineken Group, through its ‘Brew a Better World’ commitment, is raising the bar to create a fairer, healthier, more inclusive, and sustainable world. Therefore, Old Mout Cider decided to use WeAre8 - the social media platform uniting people in support of a better world - to launch their new flavours AND promote their fantastic partnership with the WWF.
The solution:
WeAre8 brings together brands, people and charities to collectively make the world a better place, so united with Old Mout Cider as a force for good - collaborating to help protect habitats, all whilst driving transformational business results.
The results:
Old Mout Cider's campaign had a significant impact on brand perception and engagement:
96%
opted in to watch the ad
22%
clicked through to try the new flavours
£3000
was donated to WWF
1 in 2
people said the ad inspired them to do more research into WWF and what Old Mout Cider are doing to help
5%
increase in brand awareness
100%
of digital media carbon neutralised in partnership with Ecologi
