The objective:
Promote the new range of Praise Minis while increasing awareness for Praise’s sustainability credentials.
The solution:
Praise invested 10% of their entire digital budget with WeAre8 in order to make their entire digital campaign carbon neutral.
The results:
Praises campaign had a significant impact on brand perception and engagement:
81%
felt positive about Praise after watching the ads
51%
agreed food waste in Australia is very concerning
2.11%
click-through rate
14.3
tonnes of C02 offset through carbon avoidance projects
10%
of overall digital budget was spent to make the entire campaign carbon neutral
$1406
donated to Rev. Bill Crews Foundation
