The objective:
Australian bank and insurance company, Suncorp, lead the way with their ‘Team Girls’ program. A range of partnerships and ambassadors who encourage girls to start playing and keep playing team sport for as long as possible. They were looking for new ways to bring their ‘Team Girl’ message to the world.
The solution:
Tapping into WeAre8’s Australian community who have a high perception of women aged 18-34, we embed the Suncorp brand into 8’s opt-in ad experience, making Suncorp memorable and top of mind with a community geared to support inclusivity and making change happen.
The results:
After running on WeAre8, Team Girls became part of the community on WeAre8.
3%
click through rate to Team Girls website
52%
said the ad shifted their perception of Suncorp after watching
64%
said they felt ‘very positive’ about Suncorp after watching the video
4%
of media spend shared with Confident Girls Foundation
$2415
donated to Confident Girls Foundation
20.1
tonnes of C02 emissions offset
