The objective:
To build awareness and consideration of our range of Timotei products for haircare consumers who resonate with Timotei's commitment to gentle yet effective ingredient formulas that won't damage your hair if used daily. The campaign's aim was to connect with those who value simple, natural based formulas and to increase education on the product's benefits, looking to place Timotei front of mind as the natural based shampoo you can use everyday.
The solution:
Timotei partnered with WeAre8 to engage a socially conscious community using 8's opt-in, 100% viewable video format that rewards people and charities with every ad view. This ensured full attention on Timotei's message while reinforcing its commitment to sustainability and natural beauty. The collaboration allowed Timotei to connect with eco-conscious consumers, capture valuable insights, and empower the WeAre8 community to support UK Charity Beauty Banks by viewing, perfectly aligning with the brand's ethos.
The results:
High awareness and increase in purchase consideration whilst driving a significant amount of clicks to Timotei product pages.
53%
would rethink their current haircare after watching the Timotei advertisement
63%
would consider buying Timotei after being exposed to the campaign
8%
click-through rate
30
tonnes of C02 offset through carbon avoidance projects
98%
opt-in
£1000+
donated to Beauty Banks
