London April 2025 - WeAre8, the social media platform for good, has announced it’s working with Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, to power its new mobile in-app ad product. This collaboration marks WeAre8’s first step into programmatic advertising, enabling more brands to connect with its community while driving positive impact.

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Magnite will serve as WeAre8’s first SSP, unlocking programmatic access to the platform’s unique ad feed and making it easier for advertisers to reach engaged audiences through automated, scalable buying. Each time a WeAre8 citizen chooses to engage with an ad in this dedicated feed, 60% of the revenue generated from every impression served is given back to charities and non-profits around the world. Advertisers have an opportunity to leverage the benefits of programmatic buying to improve campaign planning and optimisation while simultaneously contributing to causes that matter.

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Laura Chase, UK MD of WeAre8 comments:
“We are delighted to be giving more brands the opportunity to work with us by partnering with Magnite and also broadening our product range. As we continue to scale globally, and more money shifts back to people and planet with WeAre8 - we have the opportunity to support incredible charities, solve big problems and get brands much better results along the way.”

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Sophie Green, Lead, Platforms UK at Magnite comments:
“WeAre8’s mission to make media more purposeful aligns perfectly with the growing demand from brands for more ethical, values-driven advertising. We’re proud to be WeAre8’s first SSP to help bring this innovative model to programmatic buyers, enabling them to drive results while championing important causes.”

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WeAre8 is on a mission to transform social media in a way that inspires and mobilises hundreds of millions of people to make positive change in the world. Its unique advertising model ensures that money from advertisers is shared with people, publishers, non-profits and planet projects rather than going into the pockets of a few social tech giants.

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