London, United Kingdom, 1 November 2021: WeAre8 has strengthened its commitment to people and the planet by partnering with the Common Goal movement. Mirroring the Common Goal model – where members pledge 1% of their yearly earnings to reach UN global goals – this partnership will inspire millions of football fans to donate 1% of their WeAre8 app income to Common Goal. In this move, WeAre8 provides a new framework for the wider community to support the Common Goal movement.

As WeAre8 accelerates its growth in the UK, the platform can now encourage more donations to the Common Goal movement, supporting high-impact football-based initiatives. By year-end, WeAre8 users will be earning approximately £100 per year using the app. When 8 million people sign up, there is the potential for £8 million to be donated via the partnership to Common Goal. By tapping into such a large fanbase, WeAre8 empowers users in the UK to contribute to urgent social and environmental causes in a fun and easy way.

Common Goal utilises football as one of the most significant cultural phenomena globally to motivate fans to facilitate tangible change. The movement strongly advocates for inclusion and equality. It has been one of the leading voices against racial abuse in football, a fundamental issue that WeAre8 is tackling via its collaboration with The Cybersmile Foundation. WeAre8 has created a new digital ecosystem that doesn’t tolerate discrimination of any kind, and together with Common Goal, will actively tackle online abuse through inspiring content.

WeAre8 unites users in a safe space behind social justice and environmental sustainability, and provides everyone with an ability to earn money and make donations to causes they love by watching ads. Rather than following the current inefficient and wasteful advertising model, WeAre8 diverts 65% of all brand ad spend on the platform to consumers and ethical causes to help solve the world’s biggest problems.

Through WeAre8’s revolutionary and democratic model, everyone has the opportunity to make a significant change, earn money and protect the planet in just 2 minutes a day.

Talking about the new partnership, Jürgen Griesbeck says: “Teaming up with WeAre8 means that we can offer football fans a new opportunity to be part of the movement. The technology and giving-back model WeAre8 provides will enable millions of people to be part of the change our society needs and reflects the team play nature of our movement.”

Sue Fennessy, CEO and Founder at WeAre8, comments: “The power of football, and how it inspires people and brands all around the world, is pure magic. We are thrilled to collaborate with Common Goal and use our technology to unite and economically empower people in this transformative way. On WeAre8, we have created a place free from hate for everyone to tell their stories without judgement, and together we can drive change in society and enable equal opportunities.”

WeAre8 and Common Goal’s joint commitment for gender equality, peace, education, health and economic welfare means that footballers can work directly and collaboratively with their fans to elevate the fight against society’s most urgent issues.

ENDS

Notes to Editors

For media enquiries, please email Gracie Benne_ at Kibbo Kift Agency weare8@kibbokiftagency.com or call +447722416364.

About WeAre8

WeAre8 is a revolutionary advertsing platform enabling users to reclaim their economic value and protect the planet, rewarding users for their time and donating to charitable causes every time they watch an advert. For every £1 spent by brands, 65p is diverted to consumers and ethical causes.

By puttng people and purpose first, instead of profiteering, WeAre8 also combats the existing wasteful and inefficient online advertising delivery process by offering brands 100% engagement and transformational insights through user questionnaires.

Media tech entrepreneur Sue Fennessy leads WeAre8 with a mission to make it easy for brands to redirect billions of dollars of adverHsing spend back to people and the planet in a way that drives better business results.

In 2020, WeAre8 was certified as a B-Corporation, confirming the company meets the highest standards of social and environmental impact.

To learn more, visit www.weare8.com or install the WeAre8 app on the App Store or Google Play.

LinkedIn: www.linkedin.com/company/weare8
Twitter: @WeAre8Official
Instagram: @unitedforgoodofficial
Media Contacts: Gracie Bennett at Kibbo Kift Agency weare8@kibbokiftagency.com

About Common Goal

With more than three billion fans, football is the largest social phenomenon on the planet. No other sport boasts such wealth. Or such reach. Or such cultural significance. The beautiful game is in a league of its own. For many, the game forms community. It binds people together and creates a common language they can all speak. And for some, it already serves as a powerful tool for addressing social challenges in their communities.

The Common Goal movement was created in 2017 by streetfootballworld, the world’s leading organisation in the field of Football for Good. Common Goal encourages professional football players, managers, officials and clubs to donate a minimum of 1% of their earnings to support high-impact initiatives that use football to drive progress towards the Global Goals. The movement’s long-term vision is to unlock 1% of the entire football industry’s revenues — estimated at €50 billion per year.

Since its inception in August 2017, almost 200 professional football players and managers from over 40 countries - including Paulo Dybala, Pernille Harder, Timo Werner, Serge Gnabry, Casey Stoney, Jürgen Klopp and Megan Rapinoe. Also influential football figures have joined the movement, such as UEFA President Aleksander Čeferin, and the iconic Eric Cantona, plus professional clubs such as FC Nordsjælland, from the elite league in Denmark, and Oakland Roots, from the USL in North America. €3M has so far been generated for high-impact football for good initiatives in more than 40 countries.

https://www.common-goal.org

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